one-on-one qualitative interviews

Our one-on-one qualitative interviews can be used in conjunction with an online survey or as a stand-alone insight tool. Whatever the application, these moderated interview sessions help you effectively listen to consumers and achieve your research objectives.

What is a one-on-one qualitative interview?
One-on-one qualitative interviews are different than traditional group methods in that they are individual discussions between moderator and respondent. The rich feedback from these conversations is then compiled to provide a holistic picture of the audience supported by rich details. This personalized interaction is ideal for uncovering consumer feelings, motivations and reasoning surrounding even the most sensitive topics. iModerate�s one-on-one qualitative interview gives respondents an added layer of comfort as they are essentially anonymous. This translates to a more open and honest conversation even when discussing the most sensitive of subjects.